Living Landscape addresses Amsterdam
July 5, 2012 § Leave a comment
From mid June to mid July in Amsterdam a landscape architectural ad campaign of sorts is addressing the Amsterdam public. The messages are intended to underscore the relevance of landscape architecture in dealing with issues that affect everyone. The project is one of the outcomes of the Living Landscape research group at the Academy of Architecture in Amsterdam, and the project is the brainchild of Marieke Timmermans, head of the department of landscape architecture.
The poster project was designed to inform the public about what landscape architects actually do as well as attract potential students to the field. Locations were selected that reinforce the strength of each poster by addressing a selected public.
At the Intratuin garden center:
DID YOU KNOW YOUR GARDEN IS A WILDLIFE HABITAT? Landscape architects work to improve biodiversity.
At the Royal Artis Zoo:
ZIE JIJ DE BEESTJES IN DE STAD? Landschapsarchitecten ontwerpen plekken voor natuur in de stad.
(Do you see all the animals in the city? Landscape architects design places for nature in cities.)
At the Hortus Botanical Gardens:
PEOPLE NEED PLACES OF NATURAL BEAUTY. Landscape architects design for the preservation of cultural heritage.
At the Amsterdam Academy of Architecture:
LANDSCAPE IS NOT JUST A PRETTY PICTURE. Landscape architects design multifunctional landscapes.
At the Amsterdam Theatre School:
THE CITY IS YOUR STAGE: EXPRESS YOURSELF. Landscape architects create spaces for people.
At Amsterdam City Hall:
PLANTING TREES IS MORE IMPORTANT THAN EVER. Landscape architects design for green cities.
At Ijburg College:
LOSE WEIGHT THE GREEN WAY: GET OUTSIDE. Landscape architects design for outdoor activity.
The posters feature the work ofthe following Amsterdam Academy of Architecture landscape students: